Natural, vegan hair brand for healthy, strong frizz free curls

GET THE FEELING OF FABULOUS SALON CURLS, FROM THE COMFORT OF HOME

Shop Full Collection

PROUD TO BE A MULTI-AWARD WINNING HAIRCARE BRAND

Award Winning Products

Discover our best sellers

Curl Styler Full size and Travel size available

£36.00

(4.9)

Deep Cleansing Shampoo Full size and Travel size available

£27.00

(5.0)

Curl Control Serum Full size and Travel size available

£34.00

(5.0)

Silky Leave In Conditioner Full size and Travel size available

£33.00

(5.0)

Deep Restoring Conditioner Full size and Travel size available

£33.00

(5.0)

Afro Butter Full size and Travel size available

£38.00

(4.9)

Curls with Confidence

£65.00

(4.7)

Pump - 275ml

£1.00

View all products

Beautifully Strong Healthy Hair

Luxurious texture, luxurious feel, luxurious results

Learn More

Consciously Ethical & Sustainable

Beautiful hair is a right.

But it shouldn’t be at the expense of our planet.

Every decision we make is a considered choice.

Learn More

Trust, Inspire, Educate

Knowledge is power.

We are straight talking, honest and strive to help others make considered decisions, based on what matters most.

Learn More

Don't just take our word for it

Customer Reviews

Jolie

Customer

"Thanks for such an amazing product, I never felt so confident with my curls and always straightened my hair instead!"

Florence Knapp

Customer

"Lives up to its promises, my hair feels deeply pampered, nourished and manageable!"

Kate Schwarz

Judge for the Natural Health Beauty Awards

"Even a few days after washing, this combination left my hair shiny and in great condition."

Christie S

Customer

"I can't believe how beautiful and smooth my curls are, and there's no crunchiness either. Winner!"

Saska Eynon

Customer

"The Shampoo combined with the Conditioner have literally brought my hair back to life!"

Jolie

Customer

"Thanks for such an amazing product, I never felt so confident with my curls and always straightened my hair instead!"

Florence Knapp

Customer

"Lives up to its promises, my hair feels deeply pampered, nourished and manageable!"

Kate Schwarz

Judge for the Natural Health Beauty Awards

"Even a few days after washing, this combination left my hair shiny and in great condition."

Christie S

Customer

"I can't believe how beautiful and smooth my curls are, and there's no crunchiness either. Winner!"

Saska Eynon

Customer

"The Shampoo combined with the Conditioner have literally brought my hair back to life!"

Jolie

Customer

"Thanks for such an amazing product, I never felt so confident with my curls and always straightened my hair instead!"

Florence Knapp

Customer

"Lives up to its promises, my hair feels deeply pampered, nourished and manageable!"

Latest News

Beautifully Strong Healthy Hair for All | Shedid & Parrish

Hair Care For the Whole Family When it comes to haircare, finding a solution that works for everyone in the family can feel like a budget-busting challenge. But what if you could ditch the clutte...

Vegan Solutions for the Best in Curl Care: How Plant-Based Ingredients Are Transforming Haircare

Discover how vegan curly hair products in the UK are transforming curl care. Explore plant-based ingredients, cruelty-free formulas and why salons are embracing ethical, natural haircare solutions.

View all